Strategy -To -Execution
From product & pricing strategy to distribution, promotion & people management
GTM Strategy – Offline Channel
Product strategy
Product strategy for creating product range to offer in Innerwear, Athleisure and Active wear which is suitable for the TG.
Price Strategy
Devising the pricing strategy which will make the product a market fit by doing price laddering and competition mapping.
Distribution
Strategic alliance with good channel partner & Regional retail chains across India to get the brand visibility and placement to drive the revenue.
Promotion
Devising cost-effective marketing activity. Trade marketing and other BTL activity & use digital for trade.
People
People – Building an aggressive and strong retailer relationship team for effective product placement to get the brand traction.
Why Business Startup Consulting
The most useful time to seek professional business advice and support is before starting. A business startup consulting firm works directly with the client to identify the most critical first and next steps